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Customer segmentation analysis allows organizations to identify groups of like customers based on their transaction history and then to study behavioural patterns within these groups. Armed with a better understanding of the customer base, marketing managers can design targeted marketing and service campaigns to reach specific customer segments with offers best suited to their needs and preferences; such as Help Desk Software ITIL. Segmentation analysis has as inputs customer transactional, demographic and psychographic data. The Xpress architecture provides statistical techniques and data mining algorithms to uncover behaviour patterns based on analysis of customer attributes. Adhoc analysis functions are seamlessly integrated with data mining to allow analysts to investigate the characteristics of uncovered segments and generate specific customer lists within each segment. Only Xpress enables the analysis and segmentation of terabytes of customer data, with all information presented to business users through an intuitive Web interface.
Organizations use customer profitability analysis to identify the most valuable customers or customer segments to prioritize marketing, sales, and service investments. By studying profitability metrics, such as lifetime value, repeat purchase rate, and churn rate, analysts can identify profitable segments, uncover defining characteristics of those segments, and target similar populations for acquisition. Similarly, retention programs may be created for particularly profitable customers. Xpress uniquely provides statistical and data mining capabilities to calculate lifetime value, identify product affinities for cross-sell campaigns, and perform predictive analysis of profits that would result from additional marketing investments.
The Xpress architecture delivers each style of BI uniquely well; and only the Xpress architecture can deliver all 5 Styles of BI as plug-and-play components on a single unified backplane and through a unified user interface. Companies that start with small narrow-focused BI applications expand those applications with new styles of BI over time by adding new components, all integrated on the Xpress architecture. The unified backplane ensures that all styles of BI share common services and automatically build upon one another. The unified user interface ensures a common experience for all users, allowing seamless movement between styles of BI without cumbersome application switching.
Xpress lets business users configure their own personal information radars by subscribing to reports, scorecards, and alerts for proactive delivery via email, printer, or PDA. MicroStrategy scours the databases for each user and initiates a proactive distribution based on time-based schedules, business events such as a very large customer transaction, or business logic such as an impending out-of-stock problem. As business imperatives change, business users can refine subscriptions to track critical and timely metrics.